(GRAND RAPIDS, MICHIGAN) – Oral health product developer OrVance launches whitening and fluoride treatment products that are the first to leverage clear retainers and aligner trays as an effective delivery device. The company says the two products were developed with the support of orthodontic and dental practices and are designed to provide the most effective, most convenient, and best value options for the growing population in clear retainers and aligner treatment.
Both OrVance® products are uniquely formulated to provide safe and effective treatment with clear retainer and aligner trays, which of course already provide a custom fit and worn with regularity. According to Dr. Michael Silver, PhD in Chemistry and Director of R&D and Technical Affairs, “We set out to develop formulations that optimize viscosity and thixotropy to provide the most effective and convenient treatment options for the growing consumer segment in long-term smile retention or clear aligner treatment. Since these trays already provide a custom fit and are worn regularly, our treatments eliminate the need for consumers to purchase products that use a different delivery system than the trays they already own while providing improved dispersion of the product within the patient’s custom appliance. We are committed to refining and extending these formulations to offer the best treatment options for this growing segment.”
The OrVance® Whitening Treatment offers 10 applications per package will be available to Orthodontic and Dental Practices and to consumers from major online retailers. The company says there are plans to launch with brick and mortar retailers in 2022. The OrVance® Fluoride Treatment are now sold primarily to Orthodontic and Dental practices and provides 3 applications formulated to strengthen tooth enamel and reduce sensitivity.
According to Mike Smurr, OrVance’s Vice President of Professional Channel Development, “We are very proud to add these strategic products to our growing range of consumer oral health solutions. These products fit perfectly within our mission to offer products that empower consumers to improve their oral health with solutions that were developed with support and approval from orthodontists and dentists.” Smurr continued, “These products also support our goal of improving the orthodontic patient experience and to provide solutions to support longer-term compliance for smile retention. The retainer and aligner segment is highly strategic to us, as we believe this growing segment already represents more than 10% of the U.S. population – plus this consumer segment places a very high value on their oral health. This is an attractive long-term growth segment driven by not only the growth of orthodontic treatment but also the improvement of longer-term compliance to retainers after treatment.”
Dr. Eric Hannapel, orthodontist and co-founder of OrVance added, “We’re very excited to finally be launching these two products which have been in the works for a long time. Whitening solutions during and after orthodontic treatment is the perfect time to introduce a long-term whitening option since we want to provide our patients a smile they’ll be happy with the rest of their life. And during the development of the OrVance® Fluoride Treatment, my colleagues strongly agreed that a more convenient and cost-effective fluoride delivery system within orthodontics is also an important innovation to retain/strengthen tooth enamel and reduce sensitivity during and after treatment.”
OrVance LLC is a developer and marketer of proprietary oral health products and is based in Grand Rapids, Michigan. It is over 90% owned by orthodontists, dentists and its managing partners. Learn more at orvance.com.
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